Monday, August 30, 2021

Packaging 101: Where Do I Start?

 There are many questions that you will have to ask yourself before deciding the type or style of folding carton for your product. Cartons are so much more than a simple folded piece of cardboard. They bring style and elegance your product and create a lasting first impression for your brand. We off packaging solutions for multiple industries from manufacturing, pharmaceutical, food & beverage, retail and cosmetics.

To help you make the best decision regarding packaging for your retail or e-commerce products, please consider the following questions.




What are your goals and budget?

Choosing the right style box is directly related to how you manufacture and package your products. Whatever your operation is, we are here to help your design a custom carton which will address all your needs and requirements! Answer the questions below to get a better understanding of your needs.

  • Based on the sell price of your product, have you  decided on what a reasonable unit cost would be for your packaging needs?
  • Will your product be packed by hand or machine?
  • What ideas do you have to create the wow factor for your product?
  • Will it be necessary to have a corrugated box to ship your final product?

How do I determine the style and structure of my box?







The best place to start is with a free consultation with one of our packaging specialists. They can assist you with figuring out the best style custom box for your product. The questions below will help you get the process started.

  • How much does your product or the contents of the box weigh?
  • How do you plan to pack and secure your product inside the box?
  • How and where do you plan on storing your folding cartons?
  • Do you have a picture or sample of a product box that would fit your needs?

What is the right material for my box?





  • What material options are available?
  • How important are environmental and sustainability issues to you?
  • Do your boxes require special finishes or unique features?
  • What options are available to secure my product inside the folding carton?

What is the actual production process and how long will it take?

  • How do I measure or determine the proper size of my box?
  • Is it possible to get samples or prototypes to test a sample box?
  • How will I know how to set up my art work to print?
  • How are the various production steps and how long does each one take?



TigerPress has a state-of-the-art manufacturing facility that is equipped with a variety of printing and finishing options. We have the ability to generate one of a kind folding cartons and the capabilities to print on a variety of different substrates. Our experienced staff will work closely with you on every project to ensure you get what you want and need. 

We have the solutions that will make your product stand above the competition! Call or email today to start your packaging journey.

Monday, August 23, 2021

4 Critical Steps for Successful Trade Show Exhibits PART 4

 

Part 4 of 4

We conclude our series by looking at how to attract and follow-up on show leads. The whole point of exhibiting is to generate leads. There is plenty that you can do before and after the show to increase the quantity and quality of the leads that you get. Don’t overlook these important steps.

Step 1.   Plan For Promotion and Follow-up

Pre-show Promotion. What will encourage your best prospects to attend the show and look for your booth? Don’t leave anything to chance. Consider combining email, direct mail, contests, deals and new announcements for maximum impact. Many shows will be glad to sell you a list of attendees. Use your own list of customers and prospects. And consider purchasing a targeted list of prospects.



TigerPress can provide you with a targeted list of business or consumer mailing addresses and execute a direct mail campaign to complement your email outreach.

Lead Follow-up. Assign one person to manage this important role. How will you collect lead information at the show? Some shows will provide software to do this. Who will follow-up and when? Will you contact leads during the show to get them to come back? After the show? Both? How will you engage potential decision-makers after hours during the show? These are the opportunities you’ve worked so hard to create. Make it fun to engage with your sales team!



Trade shows and conferences are a tremendous opportunity to promote your organization. They also require a large investment of time and money. With careful planning and the support of your staff and vendors you can be sure to get the best return on your investment. Depend on TigerPress to be a reliable vendor who will help you make your next show a success.

Monday, August 16, 2021

4 Critical Steps for Successful Trade Show Exhibits PART 3

 

Part 3 of 4

TigerPress can help with your display, marketing collateral, branded clothing and promotional items. You should start planning as soon as you make the decision to exhibit at a show. We are here to help you succeed at your upcoming trade shows.

Step 1.   Anticipate What You Will Need

Your Space. Determine what size of booth is appropriate to best reach potential buyers and is within your budget. Review the floorplan to choose the best locations for your booth and make sure you have a 1st, 2nd, and 3rd choice as well. The earlier you register the better location you can get.

Your Display. Do you already have a display that has been used before? If so, is it in good condition or does it need repairs and updates? Will it fit the size of your space? Maybe it is time to get something new that makes it easy to understand who you are and what you offer at just a glance. Attendees can be intimidated to walk up to your booth so make it fun and welcoming. Ask your sales representative at TigerPress to help with this.



Marketing Collateral. What pieces of your marketing kit are most appropriate for your audience at this show? How many are you going to need and how many do you currently have on-hand? Make sure they are up to date and highlight products or services with be of most interest to them. TigerPress can efficiently produce a few or many thousands of marketing pieces and everything in between.



Giveaways. Will the conference have giveaway bags? If so, what do you want to put in the bag? What giveaways can you bring that will catch the attention of other attendees and cause them to want to find your booth to get one for themselves? We are here to help you with that as well, take a look at our promotional site www.tigerpressspecialty.com for some brainstorming.



Branded Clothing. Will you need special branded clothing to make your staff easy to spot? It can range from conservative to outrageous. We can help you with your branded clothing needs including t-shirts, hats, polo shirts, dress shirts, jackets, sweatshirts and so much more. You can shop for all of these at www.tigerpressspecialty.com.



Set-up and Breakdown. Don’t overlook these critical steps. Have a troubleshooter available. Assign enough people and allow enough time for set-up and breakdown. Make sure you have arranged for utilities and accessories from the venue. Provide your teams with all instructions from the venue. Pre-arrange how you will ship in all materials and get them returned. Make a list of all tools and materials your teams will need (hand tools, tape, step ladder, wiring, spare parts, packing supplies, etc.)

In our last article of this series we will look at pre-show promotion and following up on leads.

Monday, August 9, 2021

4 Critical Steps for Successful Trade Show Exhibits PART 2

 

Part 2 of 4

Don’t underestimate the time that it takes to prepare for a successful exhibit. There are many details! The keys to a good start are assigning responsibilities, having a budget and early conversations with the show organizer and your vendors.

Step 1.   Start Planning Early

Assign Responsibilities. The first thing to consider is who will be responsible for planning. Who are the decision-makers? And who is the project manager? One detail-oriented person should be responsible for managing everything. This minimizes the chance that an important detail will be missed.



Other critical staff: venue liaison, product and service sourcing, copywriting, graphic design, set-up/breakdown, staffing at the show. Some people will wear multiple hats.

Make sure you plan to have enough staff at the show so you can rotate shifts. You want the public to meet happy and enthusiastic staff. When deciding how many people need to be at the exhibit consider attendance and busy times. A good show organizer can help you with this information.

Determine Your Budget. All planning will need to be made within the constraints of your budget. It is best to do a cost/benefit analysis to figure out your overall budget for the show. Things to consider when planning your budget are travel, hotel, meals and even entertainment for staff, customers and prospects. TigerPress can provide suggestions and quotes for your display, marketing collateral, branded clothing and giveaway. Contact your sales representative for help with this.



Presentations. Ask the show organizer if they need a featured speaker or people to lead workshops. This establishes you as an expert in your field and creates trust from those who attend.

Contact Your Vendors. The earlier that you contact your vendors the better your chance of success. TigerPress can help with your display, marketing collateral, give-aways and branded clothing. Here is some of the information we need to be most helpful:

·         Show name, dates, location and web site

·         Instructions from the organizer for shipping materials to the show

·         What is your overall concept for the exhibit and how the display, marketing materials, branded clothing and promotional items tie together?

·         Who is your ideal client?

·         What are you trying to tell them?

·         Who are the decision makers involved?

·         Who will be placing orders?

·         Who is the graphic designer?

 

In the next article we will look at anticipating what you will need for a successful exhibition.

Direct Mail 101: “Where Do I Start?”

  It can seem overwhelming when starting a new direct mail campaign, where should you start, and does direct mail even work anymore? Don’t w...