Sunday, March 15, 2015

Let Your Fingers do the Walking

The Virtual or web-based ordering tool is becoming extremely popular amongst marketing managers who wish to decentralize and automate repetitive marketing tasks. This solution provides clients with the ability to streamline the ordering process while maintaining both brand and budget integrity. The applications of the system include fulfillment and inventory control, ondemand marketing materials, global distribution, and much more.

Digital Store Front (DSF) is a branded website which allows users to order products or services from around the world. The look and feel of the website can be customized as needed to match your company’s website. It can offer items for sale, or it can present an inventory of products which are available to authorized users. Combining the DSF with warehousing, fulfillment, and distribution can provide many options to fit many different needs. For example, a company can give access to all its distributers to order marketing materials, technical catalogs, and premium items from an authorized site. It can control and limit the orders or subject them to an approval process. Therefore, a Digital Store Front will maintain total control over the inventory, the cost, and distribution of selected products.

Another application of DSF is that it can be applied as a web-based ordering system for all printed materials; you can design, edit, proof, and place orders online in minutes. This can be done from the comfort of your office, your home, on the road, and essentially any place where you have access to the Internet.

If you are interested in learning more about how online ordering can help your company, please call your sales representative at TigerPress and ask for a demo. We can design and program a website to address your company’s particular needs. If your company is searching for an efficient way to offer an online store that is custom designed and programmed, this may be a viable sustainable option. It can also be used as a site for companies to provide access to their staff for ordering, sending, and receiving products or services.

Sunday, March 1, 2015

It's All About the Value

The future of print varies widely depending on who you ask. Some industry experts are very optimistic and expect a revitalization as people come back to print for its power to get their message noticed everywhere from the mailbox to the retail aisle. While others see a potential in specialty services such as personalized direct mail and promotion because it delivers a unique value. The general public wants to know, is print passé?

Common sense suggests that the future of print would be determined by the value it presents and the ability of the printers to communicate such value to their clients and prospects. As the technology advances in the print industry, the creativity greatly expands while the cost decreases. Great marketing is about unique ideas, and how to present our message in the most memorable fashion. Print presents a distinctive opportunity at an extraordinary value for marketing managers who are trying to stand out of the crowd.

Imagine you’re surfing the web and go to a website for the very first time. If the website welcomes you by your name, most would consider that an invasion of your privacy. Our first reaction would be that we are being watched online? On the other hand, if we receive a special offer in the mail addressed to us personally and providing information about something we like, we will indeed be pleasantly surprised and feel special. Print is a specialty item. Print offers a unique value and a great rate of response unmatched by any other marketing tool! I leave you with one last thought; when the TV was first introduced many believed that would be the end of the radio. Today, most of us listen to radio more than we watch TV!

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