Friday, August 1, 2014

The Power of Print!

Mail it or email it? What is the best solution? If you are only considering cost, the answer may be simple. In most cases, however, you need to consider many other factors. One needs to recognize that mail and email are not the same. Each has its own strengths and should be used based on the types of communication that is required.

Any smart marketing campaign should include printed materials. The combination of printed and online marketing is the best way for a successful marketing campaign. A printed catalog or mailer adds more value and draws more attention when compared to all those received via digital channels. A printed medium can be saved as a reminder for later considerations. But digital marketing flashes in front of our eyes for a short moment before we permanently discard them.

Today, marketing professionals have an opportunity to utilize print and gain an advantage over their competitors. Only one out of three marketers use printed materials as part of their marketing strategies. This is an untapped opportunity to set your business apart from competitors. You may have noticed that more and more name brands are sending you mailers again. The companies with access to research and surveys spend their advertising budget where they realize they’ll get the most benefit. Check your mailbox and see who is sending you a mailer. You would agree that they are some of the most successful in their industry. Be ahead of your competitors to realize the power of print!

A popular question with regard to social media is “Which channel should I use most?” Any professional marketing advisor would say, “Be where your clients are.” This is easy to say, but do you know which social media your clients visit the most? At TigerPress, we say, “If you don’t know where to reach your clients online, you can always reach them in their office with a professional printed piece!”

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