Mail it or email it? What is the best solution? If you are only considering cost, the answer may be simple. In most cases, however, you need to consider many other factors. One needs to recognize that mail and email are not the same. Each has its own strengths and should be used based on the types of communication that is required.
Any smart marketing campaign should include printed
materials. The combination of printed and online
marketing is the best way for a successful marketing
campaign. A printed catalog or mailer adds more value
and draws more attention when compared to all those
received via digital channels. A printed medium can be
saved as a reminder for later considerations. But digital
marketing flashes in front of our eyes for a short moment
before we permanently discard them.
Today, marketing professionals have an opportunity to
utilize print and gain an advantage over their competitors.
Only one out of three marketers use printed materials
as part of their marketing strategies. This is an
untapped opportunity to set your business apart from
competitors. You may have noticed that more and
more name brands are sending you mailers again. The
companies with access to research and surveys spend
their advertising budget where they realize they’ll get
the most benefit. Check your mailbox and see who is
sending you a mailer. You would agree that they are
some of the most successful in their industry. Be ahead
of your competitors to realize the power of print!
A popular question with regard to social media is
“Which channel should I use most?” Any professional
marketing advisor would say, “Be where your clients
are.” This is easy to say, but do you know which social
media your clients visit the most? At TigerPress, we
say, “If you don’t know where to reach your clients
online, you can always reach them in their office with a
professional printed piece!”
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