Choosing the best option for binding your project
can be determined by the way the job is printed.
This will vary depending on
whether it prints digital or
offset. The type of binding is
usually selected based on the
function and requirements
of the document, the size,
the number of pages it will
contain, and your printing
budget. Some of the most
common bindings include
saddle bind, perfect bind,
spiral or wire bind, wire-o, and hard case bind.
The saddle bind is an
economical option for
magazines or booklets, up to
96 pages plus a cover. As the
number of pages increases,
perfect binding becomes
a more suitable option.
Normally, we recommend
perfect binding for 64 pages
and up and saddle bind for
less than 96 text pages.
Case binding is a term is used widely to describe hard
cover books. This also refers to “coffee table” books.
This option is best suited for books, which are expected
to have a longer life. There
are different types of case
bindings available depending
on the type of project
and your budget. Discuss
options with your TigerPress
Account Manager.
The bindings mentioned
above are just some
examples of what is available.
There are many different variations of each which will
suit a particular need and may add to the quality and
look of the final product.
For example, a different
version of saddle bind is
loop stitched bind. For wire
binding, you have options for
standard, semi-concealed or
concealed binding to make
the final product more
attractive. Some other types
of binding are side stitched, screw bind, tape bind,
comb bind, coil bind, and many more….
Just about all of the bindings
mentioned in this article are
available for both digital and
offset printing. Although the
look may be the same, the
process in which the binding
is produced is different for
each type. This would affect
the strength of the binding
and you should discuss the details with your sales
associate in advance of production.
The selection of binding should be part of the
conceptual design of your
project. It is important to
discuss the options and your
budget with your designer
at the early stages of the
design. This will provide you
with necessary information
to make the right decisions
for your project.
Friday, August 15, 2014
Friday, August 1, 2014
The Power of Print!
Mail it or email it? What is the best solution? If you
are only considering cost, the answer may be simple.
In most cases, however, you need to consider many
other factors. One needs to recognize that mail and
email are not the same. Each has its own strengths and
should be used based on the types of communication
that is required.
Any smart marketing campaign should include printed materials. The combination of printed and online marketing is the best way for a successful marketing campaign. A printed catalog or mailer adds more value and draws more attention when compared to all those received via digital channels. A printed medium can be saved as a reminder for later considerations. But digital marketing flashes in front of our eyes for a short moment before we permanently discard them.
Today, marketing professionals have an opportunity to utilize print and gain an advantage over their competitors. Only one out of three marketers use printed materials as part of their marketing strategies. This is an untapped opportunity to set your business apart from competitors. You may have noticed that more and more name brands are sending you mailers again. The companies with access to research and surveys spend their advertising budget where they realize they’ll get the most benefit. Check your mailbox and see who is sending you a mailer. You would agree that they are some of the most successful in their industry. Be ahead of your competitors to realize the power of print!
A popular question with regard to social media is “Which channel should I use most?” Any professional marketing advisor would say, “Be where your clients are.” This is easy to say, but do you know which social media your clients visit the most? At TigerPress, we say, “If you don’t know where to reach your clients online, you can always reach them in their office with a professional printed piece!”
Any smart marketing campaign should include printed materials. The combination of printed and online marketing is the best way for a successful marketing campaign. A printed catalog or mailer adds more value and draws more attention when compared to all those received via digital channels. A printed medium can be saved as a reminder for later considerations. But digital marketing flashes in front of our eyes for a short moment before we permanently discard them.
Today, marketing professionals have an opportunity to utilize print and gain an advantage over their competitors. Only one out of three marketers use printed materials as part of their marketing strategies. This is an untapped opportunity to set your business apart from competitors. You may have noticed that more and more name brands are sending you mailers again. The companies with access to research and surveys spend their advertising budget where they realize they’ll get the most benefit. Check your mailbox and see who is sending you a mailer. You would agree that they are some of the most successful in their industry. Be ahead of your competitors to realize the power of print!
A popular question with regard to social media is “Which channel should I use most?” Any professional marketing advisor would say, “Be where your clients are.” This is easy to say, but do you know which social media your clients visit the most? At TigerPress, we say, “If you don’t know where to reach your clients online, you can always reach them in their office with a professional printed piece!”
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