Packaging your product is as important as the product itself. The right package will protect your product and make a good presentation to the consumer. A Folding Carton is an environmentally friendly option for the packaging of many products. It can also assist you in branding and marketing your products and help buyers choose your brand when they are ready to buy. Folding Cartons are popular items on supermarket shelves and can be manufactured using a variety of printed finishes and structural designs. A well designed carton with premium appearance and distinctive shelf presence helps your products to “pop” in a busy supermarket or department store environment. In this short article we will review some of the most popular folding carton designs.
The Auto Bottom Tuck Top style carton is a favorite for
both fully automated and less or non-automated production
lines. This style carton has a fully glued bottom when it arrives at
your production facility. By applying
slight pressure to opposite corners
of the glued carton the structure
will erect and the base will lock into
place. At this point your product
may be loaded into the erected
carton and the tuck top closed into
position. The auto bottom cartons
can have the same features as tuck
end cartons like friction locks, slit
locks, one of many different tongue
lock styles, as well as a hang tab
option. These style cartons are used
for baking products, instruments, and many other products.
TigerPress has won various awards for our print and
packaging designs; challenge us to do the same for you. Call us
today at 413-224-2100 to set up a visit for a free consultation.
We can help you design a folding carton that is right for your
product, and will make your merchandise fly off the shelves
faster than your competitor’s.
Saturday, March 1, 2014
Digital communications are increasingly becoming part of our daily activities. We communicate via email and text messages, and get our news and information online. What is also becoming more evident is the fact that we are receiving an enormous amount of unsolicited advertising mixed in with such communications. Spam emails are prevalent. We notice Facebook posts advertisements based on our recent Internet searches, or we’re forced to watch ads before we can read the news. Some of us set our preferences and filters in order to receive less unsolicited information and more of what we actually want. There are not many programs in today’s market to help us sort through the information, take out the advertisements, and keep only the wanted information. I expect to see more of such programs in the near future. When such software becomes available, we will be able to choose the type and source of information we want to receive. This would lead to more and more organizations placing their messages where one can visit only if interested. Organizations will invite us to go to their website to receive information.
In an environment where we will only see what we select, and nothing more, unsolicited digital information would not cross our daily path easily. Digital advertising will be perceived as interruptive and time consuming, and the majority of online users will race to eliminate it from popping up randomly on their desktop. In that world, smart businesses will choose creative printed marketing materials to introduce their products and services to us. Spending “digital time” with friends and family without interruption will become the norm. Presentations of new products and services would only be welcomed through invitations to a website or a creative printed marketing campaign. The latter would be much more noticeable and effective. Well designed, printed products will be distributed by serious and confident organizations who are willing to invest in marketing materials that highlight their business and get their information displayed in a professional manner.
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