Friday, May 15, 2015

Your Safety Is Our Priority

Safety is an important topic that may be taken for granted. Federal Food and Drug Administration (FDA) sets up guidelines to protect us in many aspects. What may be considered safe for one group of people may be harmful to another group. For example, items which will be used or played with by children may require different safety measures than those designed for adults.

TigerPress provides a variety of services with regard to safety in the field of printing. Boxes that may come in contact with food have different requirements than those which may contain food that are already packaged in plastic bags. Step one is knowing the requirements for the safety of your products. Step two is to find suppliers which can adhere to those requirements. TigerPress will work with you in any aspect of your project requirements to insure you are in compliance with safety guidelines. Below are some of the services TigerPress offers for the safety of printed products:

FDA approved inks and coating: Printed products that come in contact with foods must adhere to FDA standards for the material, inks, and varnishes. TigerPress offers, on request, FDA approved paper board, inks, and coating.

Child safety: Child safety requirements are different from those of adults. These requirements consider that a child may put products into his/her mouth. This would take into account what the product is made of and what raw materials are used. In some cases, you may be required to obtain a child safety certificate for your product in order to market your product for children.

If you wish to insure the safety of your products, please contact your TigerPress representative with your requirements and see how we can assist you in achieving your safety goals. Please note that understanding and meeting the safety requirements is your responsibility. TigerPress can help in producing materials to your specifications.

Friday, May 1, 2015

Secure Printing

The demand for secure printing (SP) is growing fast. The laws protecting personal information are getting more restrictive each year. SP requires procedures that ensure the protection of customers’ intellectual property and personal data, and it follows compliance guidelines for export regulations. This is not a cautionary measure; it is the law when printing confidential information belonging to or pertaining to a corporation or an individual. Examples of confidential information include personal information that may be protected by law such as medical or financial information, documents detailing proprietary systems and procedures, joint development efforts, vendor lists, customer orders, and supplier information.

Reproduction of confidential information must be done in a secure environment. Depending on the nature of the material being printed, the requirement to keep this secure may differ. Clear guidelines or procedures for secure printing prevent information from accidently leaking out. The printer and the company who orders the printing are both responsible for keeping this secure. The SP is produced in a locked room accessible by only those with proven credentials. All third party confidential information is to be handled according to the strictest guidelines. This information may only be transmitted/ distributed according to the statement of work prepared for each secure print project.

If you would like to learn about the SP offered by TigerPress, contact your sales associate for more information.

Sunday, March 15, 2015

Let Your Fingers do the Walking

The Virtual or web-based ordering tool is becoming extremely popular amongst marketing managers who wish to decentralize and automate repetitive marketing tasks. This solution provides clients with the ability to streamline the ordering process while maintaining both brand and budget integrity. The applications of the system include fulfillment and inventory control, ondemand marketing materials, global distribution, and much more.

Digital Store Front (DSF) is a branded website which allows users to order products or services from around the world. The look and feel of the website can be customized as needed to match your company’s website. It can offer items for sale, or it can present an inventory of products which are available to authorized users. Combining the DSF with warehousing, fulfillment, and distribution can provide many options to fit many different needs. For example, a company can give access to all its distributers to order marketing materials, technical catalogs, and premium items from an authorized site. It can control and limit the orders or subject them to an approval process. Therefore, a Digital Store Front will maintain total control over the inventory, the cost, and distribution of selected products.

Another application of DSF is that it can be applied as a web-based ordering system for all printed materials; you can design, edit, proof, and place orders online in minutes. This can be done from the comfort of your office, your home, on the road, and essentially any place where you have access to the Internet.

If you are interested in learning more about how online ordering can help your company, please call your sales representative at TigerPress and ask for a demo. We can design and program a website to address your company’s particular needs. If your company is searching for an efficient way to offer an online store that is custom designed and programmed, this may be a viable sustainable option. It can also be used as a site for companies to provide access to their staff for ordering, sending, and receiving products or services.

Sunday, March 1, 2015

It's All About the Value

The future of print varies widely depending on who you ask. Some industry experts are very optimistic and expect a revitalization as people come back to print for its power to get their message noticed everywhere from the mailbox to the retail aisle. While others see a potential in specialty services such as personalized direct mail and promotion because it delivers a unique value. The general public wants to know, is print passé?

Common sense suggests that the future of print would be determined by the value it presents and the ability of the printers to communicate such value to their clients and prospects. As the technology advances in the print industry, the creativity greatly expands while the cost decreases. Great marketing is about unique ideas, and how to present our message in the most memorable fashion. Print presents a distinctive opportunity at an extraordinary value for marketing managers who are trying to stand out of the crowd.

Imagine you’re surfing the web and go to a website for the very first time. If the website welcomes you by your name, most would consider that an invasion of your privacy. Our first reaction would be that we are being watched online? On the other hand, if we receive a special offer in the mail addressed to us personally and providing information about something we like, we will indeed be pleasantly surprised and feel special. Print is a specialty item. Print offers a unique value and a great rate of response unmatched by any other marketing tool! I leave you with one last thought; when the TV was first introduced many believed that would be the end of the radio. Today, most of us listen to radio more than we watch TV!

Sunday, February 1, 2015

Direct Mail is Back!

Have you noticed more promotional mailers in your mailbox lately? More and more successful businesses are realizing that the direct mail campaign is still the most effective way of communicating their message to the consumer. As the popularity of email and social media marketing grew in last decade, the use of direct mail declined rapidly. Direct mail was considered out of fashion and a thing of the past. It was considered too expensive, time consuming and less effective than online marketing. Today, things are changing! Marketing research shows direct mail is an integral part of all successful marketing campaigns.

The research shows that direct mail spending reached nearly $45 billion in 2013 and 65% of consumers of all ages have made a purchase as a result of direct mail, according to the Direct Mail Association (DMA). Also, in 2012 the average response rate for direct mail was 4.4% for both businessto- business and business to consumer mailings—considerably higher than industry expectations, and surging past electronic mail’s response rate of just 0.12%.

Direct mail is tangible material which will stay with the target audience much longer than any forms of online advertising. The cost per lead generated is less, and the advertiser has a greater control over choosing its market and uniqueness of its mailer. You can include samples, scents, and target any age group; with or without owning a computer or access to an email.

Monday, December 1, 2014

Let the Good Times Roll …. Get More for Your Money

If you are a regular print buyer and would like to know when you can get a bargain on printing, this article is for you. Black Friday and Cyber Monday are perfect days to kick off a shopping season, and this article will help you get the most out of your print budget and help you plan a time line. With printing, timing is everything!

Printing presses are large and expensive machinery which need to run around the clock to pay for their keep. Most commercial printers run at least two shifts during the week and additional shifts on weekends. Some presses run 24/7 and it is not practical to shut them down. An experienced crew is needed to run the presses, along with an experienced support staff. The best option for a printng company is to keep the presses running. Therefore, printers may offer incentives and discounts during slow periods to keep the presses rolling.

The printing industry is very busy during the holiday season as many companies have calendars and other year end marketing materials printed during this time. Summer is also a very busy time for printers. As the season changes to fall, deadlines become tighter right into the holiday season. Most customers plan to get everything done in preparation for the New Year. During the holidays, many employees and customers take time off for a vacation. This, coupled with some snow days, can create an opportunity for open press time right after the New Year.

The presses roll once a proof is approved and signed. This is the opportune time to submit your job early, get the proof approved, and have the printer fit it into the production schedule. When clients do not push for faster turnaround, printers are able to schedule jobs more efficently and keep the presses running.

This is the time to print your marketing materials and get best deals on your printing projects. If you want the most for your money, plan to print in early January. Time line: have your files ready before the holiday and sign the proof by New Year. Also, allowing more time for the printer to get the job done will lead to a better rate. Ask your TigerPress sales rep for assistance to plan this. The larger the print project the higher your discount. Help us keep the presses rolling in January, and TigerPress will help you to stretch your printing budget!

Monday, September 15, 2014

How to Create Effective Printed Marketing Materials

Printed Marketing materials usually create the first impression a potential client sees. With the fast pace of business, it is difficult to get appointments and make presentations in front of clients. It is very important that your marketing materials represent you well in your absence. The key to an effective marketing campaign is to clearly define its purpose and the audience it’s intended for. Your message needs to be simple and straight-forward. Keep your message short and to the point; the more you try to say, the less they will remember. There are three major elements of any marketing campaign: the style of collateral, the copy, and the graphic design.

Your budget can determine which communication tools you would like to use; a brochure, a booklet, a rack card etc. A marketing brochure can be of many sizes and shapes, or fold in many different ways. Choosing the type of brochure depends on the message, the industry you are in, how much information you need to fit in, and who your clients are.

The words and phrases are an important element of the overall design and creativity of your printed piece. For your message to be successful and stand out in the crowd, it needs to be creative, easy to understand, and brief. Focus on your clients’ needs rather than explaining what your product does. You will connect deeper with your audience if you address their needs instead of focusing on you or your product. Prepare, write, read, correct, and rewrite again…

Graphic design is the final step in this process. Most often, the graphic designers are also commissioned with the task of writing and copyrighting text. Although the text and graphics go hand-in-hand, they will be much more effective if they are done by two different professionals. At the end of the day, it all comes to dollars and sense. The more dollars you spend, the more sense it will make! A solid design starts with great copy.

Remember, if the clients don’t like your marketing materials, they may decide they know all they need to know about you. Great marketing materials will open doors for you to meet clients and present your materials!

Monday, September 1, 2014

What is 3D Printing?

Perhaps you’ve heard of three-dimensional (3D) printing, but are not sure what it really is. It is a process of creating or duplicating a three dimensional object by attaching thin layers of material together. 3D printing is also called “additive manufacturing,” which is a more accurate name for it. This emerging technology can use over 100 different materials to manufacture a 3D object. Most of the common materials are plastic, metal, and nylon.

3D printing was originally developed for the space program. Today, many companies are testing the possibilities. Currently there are many different 3D printers on the market. You can buy one for less than $1000. The less expensive machines are small and use plastic. The smaller the printer the more limited you are as to the size of the objects you can reproduce.

You must have a CAD design of a three dimensional object before you can proceed to manufacture it using a 3D printer. Another option would be to scan an existing object and create a replica. The process is more of a custom manufacturing of objects. 3D Printers are not fast and they are not meant to produce more than a few copies. In addition to standard objects, they can also produce moving parts.

Quick prototypes, manufacturing parts, or making body parts are some of the applications for these printers. 3D printers are hitting every market in all shapes and sizes today, but their real strength for a particular application is yet to be found!

Friday, August 15, 2014

Binding Options for your Project!

Choosing the best option for binding your project can be determined by the way the job is printed. This will vary depending on whether it prints digital or offset. The type of binding is usually selected based on the function and requirements of the document, the size, the number of pages it will contain, and your printing budget. Some of the most common bindings include saddle bind, perfect bind, spiral or wire bind, wire-o, and hard case bind.

The saddle bind is an economical option for magazines or booklets, up to 96 pages plus a cover. As the number of pages increases, perfect binding becomes a more suitable option. Normally, we recommend perfect binding for 64 pages and up and saddle bind for less than 96 text pages.

Case binding is a term is used widely to describe hard cover books. This also refers to “coffee table” books. This option is best suited for books, which are expected to have a longer life. There are different types of case bindings available depending on the type of project and your budget. Discuss options with your TigerPress Account Manager.

The bindings mentioned above are just some examples of what is available. There are many different variations of each which will suit a particular need and may add to the quality and look of the final product. For example, a different version of saddle bind is loop stitched bind. For wire binding, you have options for standard, semi-concealed or concealed binding to make the final product more attractive. Some other types of binding are side stitched, screw bind, tape bind, comb bind, coil bind, and many more….

Just about all of the bindings mentioned in this article are available for both digital and offset printing. Although the look may be the same, the process in which the binding is produced is different for each type. This would affect the strength of the binding and you should discuss the details with your sales associate in advance of production.

The selection of binding should be part of the conceptual design of your project. It is important to discuss the options and your budget with your designer at the early stages of the design. This will provide you with necessary information to make the right decisions for your project.

Friday, August 1, 2014

The Power of Print!

Mail it or email it? What is the best solution? If you are only considering cost, the answer may be simple. In most cases, however, you need to consider many other factors. One needs to recognize that mail and email are not the same. Each has its own strengths and should be used based on the types of communication that is required.

Any smart marketing campaign should include printed materials. The combination of printed and online marketing is the best way for a successful marketing campaign. A printed catalog or mailer adds more value and draws more attention when compared to all those received via digital channels. A printed medium can be saved as a reminder for later considerations. But digital marketing flashes in front of our eyes for a short moment before we permanently discard them.

Today, marketing professionals have an opportunity to utilize print and gain an advantage over their competitors. Only one out of three marketers use printed materials as part of their marketing strategies. This is an untapped opportunity to set your business apart from competitors. You may have noticed that more and more name brands are sending you mailers again. The companies with access to research and surveys spend their advertising budget where they realize they’ll get the most benefit. Check your mailbox and see who is sending you a mailer. You would agree that they are some of the most successful in their industry. Be ahead of your competitors to realize the power of print!

A popular question with regard to social media is “Which channel should I use most?” Any professional marketing advisor would say, “Be where your clients are.” This is easy to say, but do you know which social media your clients visit the most? At TigerPress, we say, “If you don’t know where to reach your clients online, you can always reach them in their office with a professional printed piece!”

Tuesday, July 15, 2014

Web-Enabled Fulfillment Services

Fulfillment entails the storage, management, and timely distribution of a client’s materials (literature or products) to their distribution outlets or customers, with up-to-the-minute inventory counts directly to your computer allowing you to make real time decisions. We manage a variety of products from different vendors. This often includes assembling products and kitting, special packaging, and shipping or delivering those products to their final destinations. Fulfillment services can range from basic pick-and-pack operations to sophisticated, web-enabled programs that provide client interfaces and order/inventory management.

TigerPress has recently expanded its fulfillment department to service our customers’ needs. We have established an online ordering website with all the items our clients may want to make available to their staff or customers. Each stage of this service can be customized: warehousing, inventory control, order authorization, secure storage, on demand printing services, custom reports, and much more.

Though every industry operates their order fulfillment operations differently, one thing remains the same: an efficient fulfillment process equals a satisfied customer. We can increase your efficiency by saving you administration time, invaluable warehouse space, expensive labor costs, packaging and shipping. In order to meet customers’ needs, TigerPress is constantly evolving and offering new services in an ever changing environment!

The outsourcing of order fulfillment is becoming more popular as the need for expediting deliveries grows. We can warehouse an inventory of your company’s products and combine them with other required items such as assembly handbooks, part manuals, or marketing materials, saving significant shipping costs.

We take extra care in packaging each product to ensure it arrives in good condition. Your orders can be fulfilled in a timely manner by our professional staff, and delivered to your clients faster than ever.

If your company has room for improvement in the area of order fulfillment, consider discussing your options with one of our experts in this field. TigerPress has an experienced staff that specializes in this area and can streamline your delivery processes. Focus on what you do best – producing and selling your product – and let us take care of the rest.


Tuesday, July 1, 2014

Comparing Good Service to Excellent Service!

Customer service is an integral part of any successful business. People purchase products and services from companies that consistently deliver great service. Time is a valuable commodity and we all face deadlines and demands. Being able to trust your vendors saves time and can reduce stress on a daily basis. We rely on our vendors to help us bring the best possible service to our clients.

There is significant competition in the marketplace these days and “good service” is simply not good enough. Ordering a job and having it delivered on time is good service. However, excellent service is required to keep pace and keep your company a step ahead of the competition. Finding a supplier that is part of your team and will do whatever it takes to deal with unexpected situations is very important. Our customer service professionals are client focused and dedicated to doing what is necessary to make sure all projects are completed on time and to your specifications. They are trained to seek out potential problems and issues before they happen.

Here is an example of how TigerPress responded to a call from one of our clients:

We were expecting over 200 pictures to put together and print books for Miss USA in June. This was a time sensitive project that was scheduled in advance with a very tight turnaround. The pictures were scheduled to arrive on Wednesday, June 4. The books had to be delivered to Baton Rouge, LA the following Wednesday morning. TigerPress designers were on call to quickly finish the layout and create a proof.

The client’s extended photo shoot delayed the arrival of the artwork, putting the job 36 hours behind schedule. Our dedicated staff worked as a team all weekend long and did everything necessary to deliver the job on time. The result: the catalogs arrived promptly for the Miss USA convention and TigerPress had another very satisfied and appreciative customer.

Printing is a competitive business in a very competitive world. We work hard and have invested a great deal of time and money to implement software, systems, and training to help us manage our workflow. Execllent customer service, attention to detail, and a “will do” attitude is something we strive for each and every day. Thank you in advance for the next opportunity to serve you!

Tuesday, April 15, 2014

Is Your Job “Print Ready”?

“Print ready file” is a term used by printers to signify a digital file which is trouble free and does not need any modifications in order to print properly. Providing files free of trouble can reduce the print production time as well as save you additional costs. In this short article, we will review some of the more important aspects of getting your files ready for print production. By definition, print ready files are files which will produce the intended design without error. It is important to note that your digital files are similar to a set of computerized instructions to our printers as to what to produce. Only the correct instructions will result in the intended outcome.

Using a page layout program specifically designed for printing, such as QuarkXPress or Adobe InDesign, can significantly improve the efficiency and reduce the likelihood of errors. Start by creating a file to the exact trimmed size of your final printed piece. For example, if you are printing a single rack card, set your document size to 4” x 9”. If you are creating a magazine, set your document up for the actual page size, i.e. 8 1/2” x 11”. For folded brochures, set your document to the flat size of your brochure. See the tools section of our website to create a template for your brochure with the correct panel sizes for folding.

One of the most talked about terms in file preparation is bleed. Bleed is when any of the printing touches the edge of the sheet. In order to set the bleed properly, you should extend the image 1/8” past the edge of the page. This will allow for a margin of error, or variation in the folding or trimming of your document. You should keep important items, such as type, 1/4” away from the trim. This is the “safety” zone. The safety zone ensures that your design will look centered and does not get cut off.

Borders that continue around the page should be at least 1/4” thick. Again, this will allow for some variation in the binding. Borders that are less than 1/4” in width may result in an uneven look, due to mechanical tolerances in the trimming process. This only applies to borders that are right on the edge of the page or very close to the edge, it does not effect borders that are more than 1/4” away for the edge of the page. An experienced designer creates files that take into account the tolerance which is required to make the final piece look good.

Avoid “printer spreads” as we use computerized imposition software to layout the pages to fit the press sheet. Design multiple page documents as facing pages or single pages. Always include a hard copy or mock up so the prepress technicians have a visual understanding of your design. If you are sending files electronically, without hard copy proof, include an approved PDF file so we can make sure elements don’t shift and fonts print correctly. This allows us to know what the file “should” look like. If we open your layout file, and it doesn’t look like your PDF, then we know right away that something is wrong. Make sure to include all fonts, and images (in EPS of TIFF format), with your document. The easier you make it for your printer, the less time will be needed to produce it, and will result in a lower price at the end.

Another common term in printing is DPI. DPI stands for dots per inch, which is the resolution of your image. The higher the DPI, the better quality the image will reproduce. Internet (computer screen) images only need a resolution of 72 DPI to look good, while images that are to be printed need a much higher resolution. Images should have a minimum of 300 DPI for continuous tone (photographs), and a minimum of 600 DPI for line-art graphics (drawings).

A hairline rule is defined as the thinnest line an output device can create. While it looks fine on-screen and on a laser printer, our platesetter can print a line so fine it can barely be seen. If you want a hairline rule (defined as .25 point), specify a rule of .25 points in your layout program instead of using “hairline.”

A good way to speed the printing of your project, and avoid confusion, is to delete all unused colors in the color palette of your document. This way, our prepress technicians won’t have to wonder which colors should print, and which ones shouldn’t.

AA’s are short for Author’s Alterations. AA is a term that shows up in your invoice stating that you requested changes to the original graphic you provided. The AA is the cost of making modifications per your request. To avoid AA charges, make sure your files are fully approved before sending to the printer. If you need to make corrections after the proof is provided, it is best to mark the corrections on your proof and let the printer make the changes. Alternatively, you can submit just the page with the changes instead of the entire document. Providing a whole new file would result in a new set of proofs and additional prepress time to redo the work already done!

When you are done with your design/layout and are ready to send it to us, use “Save As...” in your layout program, as it creates a new, “clean” version of your file and tends to process better. If you have any questions along the way, feel free to contact us at 413-224-2100 or prepress@tigerpress.com. Tiger Team will be glad to help!

Tuesday, April 1, 2014

What is ISO 9001 and Why?

The International Organization for Standardization (ISO) develops and publishes standards for quality control. ISO 9001 specifies requirements for a quality management system where an organization needs to demonstrate its ability to consistently provide products that meet applicable statutory and regulatory requirements, as well as customers’ needs.

All the requirements of ISO 9001 are generic and intended to be applicable to many organizations. The ISO 9001 system shows the willingness and ability of a company to provide you with consistent quality products. Print buyers often seek to establish that their suppliers are reliable; asking for an internationally recognized standard eliminates the need to assess every single potential supplier. An ISO 9001 certification assures you that you are dealing with a quality conscious company, allowing you to skip many lengthy pre-qualification procedures.

Few printing companies are ISO certified. This is mostly due to the fact that they cannot demonstrate the existence of an effective quality management system that satisfies an independent, external audit. This standard is most popular in more sensitive types of manufacturing like pharmaceuticals. Quality conscious manufacturers of sensitive products chose ISO certifications to insure the consistency of their quality and increased efficiency of their system. Print buyers who are looking for dependable, quality minded, and reliable vendors, should consider an ISO 9001 certification in choosing suppliers. Don’t ask vendors if they provide quality products or deliver on time; ask them to prove it!

Asking for an ISO 9001 certified supplier shows that you are serious about the quality of products you are purchasing. This eliminates the need for timely vendor evaluation process, and reduces the concern about your supply line. It shows your seriousness about what you expect, and requires the vendors to demonstrate that they do as they say. If you need more than just a sales pitch, then look for vendors who are ISO 9001 certified.

Saturday, March 15, 2014

Custom Cartons Made Specifically for You

Packaging your product is as important as the product itself. The right package will protect your product and make a good presentation to the consumer. A Folding Carton is an environmentally friendly option for the packaging of many products. It can also assist you in branding and marketing your products and help buyers choose your brand when they are ready to buy. Folding Cartons are popular items on supermarket shelves and can be manufactured using a variety of printed finishes and structural designs. A well designed carton with premium appearance and distinctive shelf presence helps your products to “pop” in a busy supermarket or department store environment. In this short article we will review some of the most popular folding carton designs.

The Seal End style carton is used for a variety of products. It is used for frozen food, cookie boxes, over-thecounter medications, and much more. Both ends of the carton are securely sealed after the product has been loaded in on the filling line. Additional features may be added to this design, such as a tear strip for ease in opening and a re-closure feature for consumers’ convenience at home. This is a cost effective option for high volume products.

The Tuck End style carton has two basic design styles, the Reverse Tuck and the Straight Tuck. This is a classic retail packaging carton which is versatile with a high level of functionality. Tucks may have either friction fit or shore locks for a more secure closure. The reverse tuck carton can be nested on a press sheet to save the cost of material, while straight tuck cannot. The straight tuck has a more enhanced shelf appearance. There are optional hang tabs which allow both styles to hang, as well as custom designed compartments with partitions to help secure and separate products. Tuck end cartons are suitable for automatic and also manual assembly for a variety of products, including pharmaceuticals, cosmetics, and golf balls.

The Auto Bottom Tuck Top style carton is a favorite for both fully automated and less or non-automated production lines. This style carton has a fully glued bottom when it arrives at your production facility. By applying slight pressure to opposite corners of the glued carton the structure will erect and the base will lock into place. At this point your product may be loaded into the erected carton and the tuck top closed into position. The auto bottom cartons can have the same features as tuck end cartons like friction locks, slit locks, one of many different tongue lock styles, as well as a hang tab option. These style cartons are used for baking products, instruments, and many other products.

Simplex Trays as well as four and six corner Biers Cartons are among folding carton options for wider products. These style cartons are mostly used for paper products, baked goods, and frozen food. Four and Six Pack Beverage Carriers are directed towards the beverage market, but can be creatively used for other product presentations. These style cartons not only lend themselves to enhanced shelf presence, but also ease in carrying your products to the register.

There are also various dispensing and windowing options that can enhance just about any style cartons. The styles mentioned above are simple and popular cartons which can be modified and custom designed to fit any particular needs. The TigerPress team can help you with the structural design best suited for your product. When it comes to packaging, we can make a difference and help your merchandise stand above your competitors. Cartons can provide intelligent packaging solutions for your brand and help consumers choose your products over the competition. For example, in the pharmaceutical industry cartons with integral electronics can make the carton “talk” to and interact with the consumer. A well designed and attractive carton can make a substantial difference in the sale of your products.

TigerPress has won various awards for our print and packaging designs; challenge us to do the same for you. Call us today at 413-224-2100 to set up a visit for a free consultation. We can help you design a folding carton that is right for your product, and will make your merchandise fly off the shelves faster than your competitor’s.

Saturday, March 1, 2014

A Look into the Future of Print!

It is a popular myth that printing is on its way out and digital communication is going to replace it. Will printing disappear forever? I am not sure if anyone really believes that! Will printing become significantly less visible in our daily lives than it is today? It is unlikely. I would bet against digital communications replacing printing, the same as TV never replaced radio! Let’s glance at the future of digital communication and then see how printing would play a role in that environment.

Digital communications are increasingly becoming part of our daily activities. We communicate via email and text messages, and get our news and information online. What is also becoming more evident is the fact that we are receiving an enormous amount of unsolicited advertising mixed in with such communications. Spam emails are prevalent. We notice Facebook posts advertisements based on our recent Internet searches, or we’re forced to watch ads before we can read the news. Some of us set our preferences and filters in order to receive less unsolicited information and more of what we actually want. There are not many programs in today’s market to help us sort through the information, take out the advertisements, and keep only the wanted information. I expect to see more of such programs in the near future. When such software becomes available, we will be able to choose the type and source of information we want to receive. This would lead to more and more organizations placing their messages where one can visit only if interested. Organizations will invite us to go to their website to receive information.

In an environment where we will only see what we select, and nothing more, unsolicited digital information would not cross our daily path easily. Digital advertising will be perceived as interruptive and time consuming, and the majority of online users will race to eliminate it from popping up randomly on their desktop. In that world, smart businesses will choose creative printed marketing materials to introduce their products and services to us. Spending “digital time” with friends and family without interruption will become the norm. Presentations of new products and services would only be welcomed through invitations to a website or a creative printed marketing campaign. The latter would be much more noticeable and effective. Well designed, printed products will be distributed by serious and confident organizations who are willing to invest in marketing materials that highlight their business and get their information displayed in a professional manner.

Saturday, February 1, 2014

Direct Mail Basics

Keeping up with the latest direct mail requirements can save postage costs and assure a smooth mailing process. The USPS makes changes to these requirements periodically. Postage is often higher than the printing cost itself. Working with a knowledgeable mailing house can be a great advantage in getting your message out on time and on budget. Planning should begin during the design phase. Your graphic artist should work closely with the mail house to create a piece that meets all USPS requirements. The designer can bring a mock up of the mailer to the post office and have it checked for USPS requirements.

Size Matters 

It is all about size! Confirm that the size of your mailer also meets post office regulations. Here are some things to consider: a better rate applies if the direct mail piece width is larger than the height; a rectangular shape is best and a square shape will cost more for postage; there are size and thickness specifications; and, the relationship of the fold to the address panel is very important. The mailing panel must always be approved before it gets printed.

Classes of Mail 

Each class of mail features different service levels, postage prices, and presort requirements. First-class mail, standard mail, and periodical mail are some examples of the classes that are available. The USPS website has information pertaining to the different classes.

Non-Profit Mailing 

The US Post Office provides large discounts for non-profit organizations. You must register your non-profit status with the post office and be approved in advance of your mailing. You can find USPS form 3624 on our website. Please note that a non-profit mailing certification number is different from the non-profit organization number.

Choose the right paper for your Direct Mail 

TigerPress inkjet equipment can imprint on most coated and uncoated stocks including those varnished or aqueous coated. However, it is recommended that you knock out the mailing panel and do not put any coating in this area. UV coatings must have an imprint area knocked out as well.

Direct Mail Marketing 

Every Door Direct Mail (EDDM) is a service offered by the USPS for targeting specific neighborhoods, businesses, and residential addresses. This is an inexpensive option for mailing flats, catalogs or booklets. Go to the USPS website for details. Direct mail is a powerful tool and has the ability to get your message into the right hands. A quality piece is eye catching. Adding an offer with a deadline can create a faster response and motivate someone to take advantage of any special offers.

TigerPress is a one stop solution for direct mail marketing and fulfillment. Our staff can assist you from start to finish, including delivering your job to the post office. Impress your customers with a high quality direct marketing piece that makes your company shine above the competition. Contact a representative before you begin your campaign or go to www.tigerpress.com for more information.


Wednesday, January 1, 2014

Digital vs. Print!

Which is Better for the Environment?


Most people are under the impression that digital has no negative or noticeable impact on the environment! This is not true, nor is it true that printing has destroyed most forests around the world. This is a much larger and deeper discussion than would fit into a one page article. However, we can discuss a few topics which you may not have known about, or you may not have considered in the past.

Have you read about how much power it takes to energize the search engines, and where this power is generated? Do you know what happens to your computer after you are done with it? Computers are not easily recyclable! Computers are made from non-renewable natural resources, and end up in electronic junkyards after they are obsolete, and they become obsolete very quickly!

On the other hand, paper is made from renewable raw materials, and over 67% of it is recycled after use. Only 33% of the raw material for the paper comes from harvested trees for the sole purpose of papermaking. Another fact to consider is that for every tree harvested in the USA, we plant 3 new trees in place of it. Forest industry and paper manufacture depend on the forests, and they make sure they take care of it. Digital industries are very hot these days and the more you feel good about them, the higher their sales, stock values, and profit. If you are interested in learning more about this and knowing the facts, ask us for a copy of “Go Green on Your Next Print.”


Your Safety Is Our Priority

Safety is an important topic that may be taken for granted. Federal Food and Drug Administration (FDA) sets up guidelines to protect us in...